However, although social media is widely popular amongst people it does leave little room for error in terms of your marketing strategy.

Here’s a list of some useful advertising tips. These tips will help you get the most out of your social media strategy and ensure you’re getting the online response you’re looking for. 

1. Clearly Define Your Target Audience

The idea that social media can help you reach a larger audience of people is correct. But it’s not always the best way to go when considering your target audience.

If you leave your target audience undefined it can lead to a waste of resources and time as far as your marketing efforts are concerned.

You could end up wondering how much Facebook ads cost because you’re sending them to the wrong consumer.

Understanding who your target audience is will make it easier to define the goals you want to achieve through your social media marketing strategy.

2. Change Things Up

Wach social media platform you’re on has something different to offer to your business. Therefore, it’s important you treat each platform differently, which means using a different tactic for each.

Think about the people you’re targeting and use the data to help you move forward with the type of content you create and the best time to post this content. What works for one platform won’t work for them all.

3. Be Genuine

Consumers can smell when you’re being fake in the hopes of making a sale and it will turn them off from doing business with your company. Even if what you’re sharing doesn’t make your company look the best, consumers will respect your brand for being transparent and honest with them.

Whenever posting content, be genuine about your company’s views on the topic. This is because there are consumers out there that will identify with your views and want to foster a business-customer relationship as a result of it.

4. Find Ways To Engage

As you produce content and publish it across your social media channels don’t forget to go back and engage with your following. If people leave comments under posts take the time to respond to them because this shows you care about more than simply increasing your bottom line.

Another thing you can do to increase engagement on both sides is create an online community for your returning customers to share feedback and host question and answer sessions.

Again this shows people that you care about them as people and not just customers.

Advertising Tips: One Share Or Post Away

Our advertising tips are going to help you make the most of the social media platforms you use to market your business. We’ve included social media tips like always being genuine and don’t forget to engage with your target audience.

For more tips and information like this check out some of our other posts in this section.

The post 4 Advertising Tips for Social Media appeared first on Tech Today Info.

Think Before You Post

Setting your profile to private and activating all the fancy “privacy” settings on Facebook, Twitter, Instagram (and so on) isn’t a bad idea in itself. However, keep in mind that your posts can still be shared by people who don’t necessarily have your best interests in mind.

Moreover, things you post now (even as a joke) can come back to bite you later on. Schools and employers can easily look up your name and social accounts online as part of a background check. Ask yourself if someone will get the wrong idea about you from reading that one tweet. It’s easy to get caught up in the moment in a heated online argument, so think twice before posting.

Doxx-proof Your Socials

Another thing to consider is the potential for doxxing. In other words, people finding out your real life information and posting it online, or threatening to do so for blackmail purposes. The most innocuous things can lead to doxxing, like mentioning you went to a certain school, or the name of a classmate.

Consider cleaning up your social media and remove posts that could lead cyberstalkers to find out private details about your life. Facebook’s built-in activity log and free tools like TweetDelete can help you get rid of those embarrassing posts from college or high school.

Finally, do a Google search for your name and online handles and see if the results are tied in any way to personal info. Despite some social media privacy settings telling Google not to index your account, you never know what kind of spammy websites still pop up. Use this form and Google will remove any results you’re not comfortable with.

Hide Your IP Address with a VPN

If you weren’t already aware, your IP address reveals several key details about your location – namely, your country, city, and possibly ZIP code. While it won’t give out your exact address, cyberstalkers can still use your approximate location to confirm other personal details they might have on you.

By using a Virtual Private Network (VPN), you mask your real IP and thus your actual location. Not only that, but a VPN will encrypt (or scramble) your online data. This makes it virtually impossible for hackers, government surveillance, or even your ISP to tell what you’re up to online. You can safely browse social media and perform sensitive transactions (online banking, PayPal, etc.) on public Wi-Fi. Finally, your ISP won’t be able to sell your data to shady advertisers.

Use Two-Factor Authentication (2FA)

We’re sure you’re sick of hearing about 2FA by now. And yes, it can be kind of annoying having to use a separate device just to log in and scroll through some Twitter memes. However, 2FA is your first line of defense in case your account gets compromised through phishing or other attack methods.

Ideally, you should use an authenticator app (Google Authenticator, Authy, etc.), but SMS-based 2FA is better than nothing. Unfortunately, giving out your phone number to any website is already a privacy risk in itself. Moreover, hackers can potentially trick phone services into handing over control over your account, defeating the purpose of SMS 2FA altogether. 

In fact, there are many similar ways cyber harassers can get around safeguards like this. Follow the link at the beginning and learn more about recognizing threats on other platforms, both online and offline.

The post Active on Social Media? Here’s How to Stay Safe appeared first on Tech Today Info.