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Cocoa for Generations puts cocoa farmers first

At Mars we’ve been making chocolate and buying cocoa for more than 100 years, putting cocoa at the heart of our company’s long heritage. Four decades have been spent working in collaboration with others to achieve sustainable cocoa production. Cocoa is an integral ingredient in our beloved chocolate products and we know a sustainable cocoa sector is essential to ensure we can continue to provide chocolate for future generations of chocolate lovers.

This means creating a cocoa sector where human rights are respected, the environment is protected and everyone, especially cocoa farmers, has the opportunity to thrive. For the latest updates on our progress to create a more inclusive, modern and sustainable cocoa supply chain that benefits both people and the planet, we invite you to read our 2020 Cocoa for Generations report: Reshaping the Future of Cocoa.

We’re working to achieve sustainable cocoa production

We’ve made progress in tackling the environmental and social challenges facing the cocoa sector.

However, we recognize today’s cocoa supply chain does not deliver on our ambition for everyone along the chain to have the opportunity to thrive. The cocoa supply chain is broken, and current interventions are not enough to fix it. It was this realization, together with our company’s commitment to create mutual benefits for all as outlined in our Sustainable in a Generation Plan, which led us to launch our Cocoa for Generations strategy in 2018.

Backed by a $1 billion investment over 10 years, Cocoa for Generations has two pillars: Responsible Cocoa Today and Sustainable Cocoa Tomorrow.

Placing the interests of the smallholder farmer at its center, Cocoa for Generations is how we aim to step-change efforts and invite the cocoa sector to partner with us in a new approach to protect children, preserve forests and increase farmer income today, while creating a pathway for a more inclusive, modern and sustainable cocoa supply chain.

We cannot achieve these ambitions alone

At Mars, we’re ready to take a new approach that creates a pathway for cocoa farmers, their families and their communities to thrive. Cocoa for Generations is our contribution and we want others to join us in the development of effective, scalable and innovative solutions. We commit to two pillars of work – Responsible Cocoa Today and Sustainable Cocoa Tomorrow - through which we will step up our efforts to increase smallholder farmer income, protect children and preserve forests today, while working to crack the code on a model for modern sustainable cocoa farming for tomorrow.  

To achieve this in the cocoa supply chain, we must drive change at a large scale, work in partnership with others who share or support our vision, and also challenge ourselves and others to look for new models and opportunities to lead the way. We welcome collaboration from civil society, governments, academics and other industry players. 

Built on the foundations of the Mars’ global Human Rights Policy, Deforestation Policy and Supplier Code of Conduct, the Cocoa for Generations strategy is the collective approach to how these policies will be implemented across our cocoa supply chain.  

Cocoa farming community with students learning in a school classroom.
The Cocoa Man

Responsible cocoa today

Ensure 100% of our cocoa is responsibly sourced globally and is traceable by 2025. Going beyond the current level of certification standards and practices and committing us to action across three focus areas that put cocoa farmers, communities and the environment at the center of our efforts. By changing what and how we implement, we aim to improve conditions for all the farmers from whom we source and will actively engage the industry, governments and civil society to advance these focus areas across the cocoa sector.

Sustainable cocoa tomorrow

Deploy at scale the initiatives we have identified as most likely to accelerate the modernization of the cocoa sector. Our ambition is to demonstrate that a step-change in farmer income and livelihoods is possible and by doing so we hope to show the path for others so together we transform the whole sector.

Cocoa farmer emptying cocoa beans from a sack.

Cocoa research and science

Good science is needed to ensure healthier, more resilient and more productive cocoa plants. Cacao farmers produce just 10 percent of the output they could achieve under perfect conditions with best practices. Mars believes its research efforts can help boost the productivity of the farmers we depend on by further encouraging greater funding into cacao research.


Cocoa for Generations 2020 report

Mars Takes Action on Sustainable Cocoa Production

Mars has been buying cocoa to make our chocolate brands for over a century, putting this integral ingredient at the heart of our company’s heritage. For four decades we have partnered with others to work towards our goal of more sustainable cocoa production. We know that a truly sustainable cocoa sector is essential if we are to continue to provide chocolate for future generations of chocolate lovers. Our ambition is to create an environmentally sustainable supply chain where everyone, especially cocoa farmers, has the opportunity to thrive and human rights are respected.

We are committed to taking action to drive transformational change that makes a lasting impact across the entire cocoa supply chain, unlocking opportunities for farmers, their families and their communities. We believe that through Cocoa for Generations and our wider environmental stewardship, we have a chance to do that, and are pleased to share our progress.

2020 Cocoa for Generations Report

Track our progress toward more sustainable cocoa production. Download our PDF report.

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